By taxclubadmin 
Sara Naison-Tarajano, a 27-year veteran of Goldman Sachs, is the new head of Ayco, the $26 billion AUM division which provides corporate-sponsored workplace financial planning. She replaces David Fox, who will retire after 27 years with Goldman.
Fox took on the role about a year ago, following Larry Restieri’s departure. Restieri now serves as CEO of Hightower.
Naison-Tarajano most recently served as global head of private wealth management capital markets and global head of Goldman Sachs Apex, which services family offices. She’ll continue in the role as global head of the Goldman partner office.
She joined Goldman as an analyst in the investment banking division in 1999 and worked her way up through the organization. She became a managing director in 2012 and a partner in 2020.
Ayco was founded in 1971, and the business was acquired by Goldman in 2003, when it had about $6 billion under management.
When Goldman Sachs acquired United Capital, the RIA platform built by Joe Duran, in 2019, it sought to integrate United Capital with Ayco to benefit from client referrals. Goldman brought the two together under a single corporate umbrella, the Goldman Sachs Personal Financial Management Group, co-headed by Duran and Restieri.
In 2023, Goldman sold the former United Capital business to Creative Planning, with Ayco remaining with the firm. At the time, Goldman CEO David Solomon said the firm would focus its efforts on serving ultra-high-net-worth investors through its Private Wealth Management and Ayco businesses.
Ayco recently launched a referral program with Creative Planning, Mercer Advisors and Wealth Enhancement, according to the RIAs, which are among the largest in the United States.